Many of us have driven past a large billboard on a major expressway that says something to the effect of, “Drink Coke.” If that particular billboard costs, for example, $2000 a month, there is really no way for Coke, Inc. to figure out exactly what their specific return is on that monthly investment. Coke, Inc. likely has some amount of annual marketing budget dedicated solely to overall brand-recognition and other high-level marketing objectives that they can justify based on the hugeness of who they are.
Most small and medium sized business demand more!
Small business needs a concrete return on the marketing investments they make. One of the most exciting aspects of Internet marketing is the ability to know to a large extent, not only what marketing efforts are working, but also how well they are working. Any Internet advertisements that entice a user to “click” can measure how many times they are displayed (impressions) versus how many times they are actually clicked. With the appropriate tracking software on your website, it is possible, in most cases, to follow a click all the way through the process of actually buying something on your site. Since you know how much the ad is costing you, and how much in sales you have generated as a result of that particular ad, you can plug all of that data into a calculator and come up with a rough ROI on that Internet ad. Paid Internet ads have what can be referred to as a direct ROI calculation.
Paid Internet ads are only one component of Internet Presence.
Over the last few years, organic search, local search and social media have all become large components of Internet Presence Marketing efforts. The addition of these marketing channels can be a large advantage for a business as they provide access to new prospects for your business, seemingly at a much lower cost to you, since the clicks are free.
However, the competitive landscape requires many businesses to utilize professional Internet marketing firms to give them the advantage of higher rankings and better content. The services of these firms have a direct, often times monthly cost associated with them. Businesses are finding it much more difficult to come up with an accurate ROI calculation on the costs of these professional services, since the ROI calculation is really an indirect calculation. Many Internet marketing companies are hiding behind this difficulty in calculating the actual ROI for their services. Many of these companies can show that you now have higher rankings for various search terms, but they fail to show evidence of whether or not these improvement in search ranking actually correlate to increases in your revenue.
RemoteLink’s Internet Presence Marketing program is ROI Driven.
At RemoteLink, we take a comprehensive approach to Internet Presence Marketing. We split the overall process into three simple, measurable components. Get Found, Be Liked, and Add Customers. The first two components are very important, and must be done properly and with excellence. However, success in the first two components will only generate more revenue for your company if the third component is happening more often as a result. Our process records, tracks and trends all of the data needed to calculate an actual, real ROI on the Internet Presence Marketing dollars you spend with us. We invite our customers to hold us accountable, not only for results in terms of search rankings and social clout, but also for the overall ROI on our services. RemoteLink’s Internet Presence Marketing programs will give you results AND revenue.
Posted by clinkert 
